![]() Around 500 film productions take place at the museum each year, with each costing around USD$17,500 (previous outings include the films Wonder Woman and The Smurfs 2).They aren’t. The Louvre did not disclose how much the couple paid to hire the gallery. The museum management said they were delighted by the film, although the couple only raised the idea for a film in May: ‘The timing was tight, but the project quickly won us over, because the synopsis showed a real attachment to the museum and its works, which made a mark on them,’ the museum said. The Louvre is one of the world’s most visited art institutions (8.1 million visitors passed through the doors just last year). ‘I think it was important to my mother to surround us with positive, powerful, strong images of African and African-American art so that we could see ourselves in them,’ Beyoncé said in a New York Times interview in 2017. But this is the strongest statement by the Carters which considers the art historical canon, and the placement of people of colour within it. Jay-Z’s 2013 video for his single ‘Picasso Baby’ was filmed at New York’s Pace Gallery, and starred Marina Abramović among other art world celebrities. ![]() Nor is it the first time that they have used the gallery as a filming location. It’s not the first time the couple have posed in front of the Louvre’s paintings – in October 2014 they were photographed with their child Blue Ivy alongside several museum pieces by the artist Awol Erizku (many of which return again in the video).
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